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By: Jack Waymire | February 9, 2010

Wall Street is counting on the short-term memories of millions of investors who need their services so it can return to business as usual.

Two times in the past decade Wall Street greed and incompetence created trillions of dollars of losses for investors. You might think investors would be fed up and pull their assets from these institutions. There are three reasons why millions of investors stay with Wall Street firms.

First, they still need Wall Street’s types of services. And, unfortunately, investors don’t know where else to go to get the planning and investment services they need.

Second, Wall Street uses advertising and other marketing tactics to tell investors what they want to hear – we are competent and trustworthy. Unfortunately, people believe these marketing messages and forget the billions of dollars of fines that Wall Street companies paid for cheating investors.

Third, Wall Street employs or licenses hundreds of thousands of personable financial advisors who commiserate with investors then sell them Wall Street’s latest products.

There is a solution. Hire an independent Registered Investment Advisor who is paid fees to help you achieve your financial goals. They do not have the conflicts of interest that afflict Wall Street companies. For example, they don’t have shareholders, Boards of Directors, and senior executives seeking $50 million bonuses. Independent professionals can focus on helping you achieve your financial goals.

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By: Jack Waymire | February 3, 2010

The Financial Times reported BofA Merrill Lynch plans to hire 2,000 brokers over the next 12 months. They will hire inexperienced brokers rather than pay big upfront fees for established professionals. These brokers will market investment products to BofA’s 17 million mass-affluent customers who need wealth management services.

Alois Pirker, research director at Alte Group LLC thought this was a smart strategy, “If you don’t leverage the opportunity, you might as well split (BofA and Merrill) up again.”

I have a different take. BofA has developed a relationship with its customers delivering traditional bank services and not investment services. Now it wants to generate more revenue from these relationships – Mr. Pirker called it “leverage the opportunity.”

Leveraging relationships is good for BofA and bad for its customers when it adds 2,000 newly minted brokers to sell bank, investment, and insurance products. In my opinion, these brokers should come with the following warning label: “I am a brand new broker. I don’t know how to help you achieve your financial goals. But, I have been trained to sell you bank products.” This is not wealth management; this is product sales disguised as wealth management.

This is a common bank strategy. Build trust with traditional bank services and then use the trust to sell investment and insurance products. BofA customers beware. Make sure you ask brokers for documentation that describes their experience and other sources of investment expertise before you buy what they are selling.

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By: Jack Waymire | January 29, 2010

I was reminded the other night, watching President Obama’s State of the Union message, that politicians and low quality financial advisors use the same deceptive sales tactics.

First, Obama told people what they wanted to hear. They wanted to lower unemployment; he will lower unemployment. They wanted economic growth; he will create growth. Financial advisors use the same tactics when they tell investors they deliver high returns for low risk.

Second, Obama did not communicate any strategy for achieving many of his lofty “goals.” His strategic initiatives were deliberately vague so there is no measureable accountability. Less ethical financial advisors use the same tactic when they claim they can produce high investment returns, but provide no audited track records for past results. They hope you buy their claims so they can sell you their products.

Third, Obama added spin to make his agenda sound more realistic. He pays his public relations gurus a lot of money to produce spin that people will buy. The most important point about spin is that it is not true. An example of financial spin occurs when advisors show investors the track records of hot products. Then they tell investors they know how to identify hot funds before the performance occurs.

Fourth, Obama delivered his messages with as much conviction as possible. Conviction is a sales tactic that makes claims and spin more believable. Naive voters and investors tend to trust people who really “believe” what they are saying. TV evangelists are the epitome of conviction.

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By: Jack Waymire | January 27, 2010

There are aristocrats in the U.S., but membership in this exclusive club is not based on bloodlines, it is based on money and political power. The new aristocrats are key executives of major companies who control the money and Washington politicians who control the power. Politicians need money to gain and retain power. Executives need favorable regulations to maximize profits and bonuses. They work together. Their intermediaries are called lobbyists.

The executives’ companies are organized into “special interest groups” so they have even more power. They pool their resources because they have the same needs and interests. For example, they want weak regulations with numerous loopholes that allow companies to maximize profitability, not to mention the executives’ seven, eight, and nine figure incomes. This could not happen without the collaboration of the politicians. They sell votes on critical legislation for money. They get away with it year after year because they are powerful aristocrats. Unfortunately, voters and consumers are disorganized and weak.

You have seen the devastating impact of the aristocracy. Twice in the past decade (2000-2002, 2007-2008) Americans lost trillions while Wall Street made billions. These devastating events were engineered by Wall Street executives and their political allies. But, nobody goes to jail if you have enough money and the right connections.

There is a good chance you feel powerless to do anything about the new aristocracy. It has huge amounts of money and power. In addition, you have your own interests to protect. This creates the vacuum that is occupied by the new aristocrats.

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By: Jack Waymire | January 27, 2010

The politicians are incensed about the economic damage that was caused by Wall Street greed and stupidity. As ususal politicians are telling an outraged public what it wants to hear: “We will enact new regulations that will prevent this type of economic meltdown in the future.” The finance, insurance, and real estate industries contributed $85 million to federal lawmakers in the 2010 election cycle, according to the nonpartisan Center for Responsive Politics. According to Consumer Watchdog, the 23 members of the Senate Banking Committee received $42 million in campaign contributions between 2005 and 2009.

Politicians accepted millions of dollars from the biggest special interest group in the U.S. to do what? There are three answers. First, kill any legislation that impacts the revenues and profits of the financial services companies. Second, if they can’t kill the legislation, water it down, so it sounds like real change, but has no significant impact on company revenues or profits. Third, delay any decisions on new regulations until it is no longer an important issue for most consumers.

Wall Street and the politicians know Americans have short memories. Our primary concerns are more personal than the regulations that govern Wall Street. However, in the absence of meaningful, new regulations, the trillions of dollars of losses that we experienced twice in the past decade (2000-2003 and 2007-2008) will happen again. Just wait a few years.

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By: Jack Waymire | January 22, 2010

You need investment advice to help you achieve your financial goals. Your need creates a sales opportunity for licensed sales reps, advisors, planners, brokers, and agents. It also opens the door to unlicensed reps selling scams.

Wall Street companies know how to take advantage of your need. For example, its companies produce “feel good” advertising messages that are designed to create the perception of exceptional competence and integrity. After all, that’s what you want to hear when you select a financial services firm and advisor.

Then there is the “other” Wall Street that has spent hundreds of millions of dollars on lobbyists who route money to the politicians who control financial industry regulations. Wall Street doesn’t like uncertainty. It spends a lot of money to make sure regulations favor companies and not investors. Based on trillions of dollars of recent Wall Street engineered losses, the politicians are supposed to be enacting new regulations to prevent similar meltdowns in the future. Don’t hold your breadth. Wall Street is sending additional millions to politicians on committees to defeat those regulations or water them down so they have no significant impact on companies’ ability to make money from your assets.

Which Wall Street do you believe? The Wall Street in the advertising messages or the Wall Street that sponsors anti-investor lobbyist activities? Both can’t be true. This is a core Wall Street conflict of interest - whose interests come first, investors or companies. There is a lot of evidence that it is company interests and that creates additional risk for Wall Street clients.

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