By: Glenn Wessel, CFA, CPA, CFP® | May 28, 2009 | Financial Advisors
Regulators consider many of the titles that are commonly used within the financial advisory community as being of a generic nature. That is, they are non-specific enough that they, for the most part, escape regulation. "Financial Planner" and "Financial Advisor" are two notable examples of a generic title. Because anyone may use these titles, they convey little useful information to consumers. The descriptor "Vice President" may be a meaningful adjective within the confines of various entities…or it may not. In actuality, some organizations are swollen with VPs whose responsibilities are pretty watered down. In contrast, the term “partner” tends to carry some weight – and for good reason. When you walk into a professional services firm (e.g., a law or accountancy firm) and meet with a partner, that person is likely to have provided years of valuable service to that firm . The term partner is also a legal term that suggests an ownership interest in the firm. However, what if an advisory firm that whose advisors were regular employees automatically received business cards that say partner? Clients would be duped, but regulators may not notice. This practice is unethical if not illegal, I’ve seen advisory firms resort to this tactic in an effort to give its advisors a marketing edge.
2 Responses to “Beware the “Partner””
Glenn Wessel, CFA, CPA, CFP®
May 29th, 2009 at 5:32 am
Parsec Financial Management (Inc.) It’s a registered investment advisory firm that has always been organized as a corporation. As per its most recent regulatory filing, it manages some $749 million, yet its website lists it’s more senior advisors as partners. It even lists a couple of people as managing partners.
I actually worked for Parsec briefly. As I received my business cards soon after starting, I was stunned to learn that I was starting out as a full-fledged partner – of a corporation.
Use our National Registry to find pre-screened, five star rated planners and advisors who provide financial advice and services in your community. Free Public Service.

Search by Key Word, Category or Author Name

Not sure if your investment returns are competitive? Click here for a free comparison to Watchdog benchmarks.








Jennifer S.
May 28th, 2009 at 2:54 pm
Really!? That’s concerning. What firm is that?