As we approach the end of the year investors will be faced with the critical task of reviewing their 2011 performance and determining whether they should stay with their current advisors.
The most frequent question we receive from investors is “Did my advisor beat the market?” This performance expectation is created by advisors when their sell financial advice and services to investors.
Financial advisors use “beat the market” sales pitches to justify the amount of fees that will be deducted from investor assets. If investors do not have this expectation, they may not be willing to pay the fees.
A high percentage of investors have this expectation, but, is it a realistic expectation?
No, it is not. For example only about 25% of mutual funds beat market returns over longer time periods and the funds are different every year. It is an extremely rare fund that beats the market every year.
Also, what is the market, the S&P 500? This is an index of large capitalization stocks. What if your portfolio is a combination of stocks and bonds? This index is no longer applicable.
In January Investor Watchdog is rolling out six Benchmarks that vary by rate of return expectation and exposure to risk. In the future investors can ask their advisors if they beat their Watchdog Benchmark before and after the deduction of fees.