One of the most frequent sales tactics that is used by financial advisors is convincing you they are financial experts. This is a critical step in the sales process because advisors know you do not question the advice of experts. You will buy what they are selling because they are experts.

What if the advisors were not financial experts? How do they convince you they are experts? Another popular tactic is to use words they believe you won’t understand. After all, one definition of an expert is a person who knows more than you do on a particular topic. The use of confusing terms helps advisors convince you they are financial experts. Continue reading →